Madame Tussauds - The Party Room

Since Pacific Computers began working with Madame Tussaud’s London, we’ve helped them develop a number of innovative experiences – each more impressive and engrossing than the last.

As part of the Fashion Week display, we installed a large video wall providing a rotating high-energy backdrop for guests to strut their stuff on the catwalk alongside Cara Delevingne.

This video wall is built from 6 vertical Samsung displays running in a daisy chain pattern from a 4K Onelan Digital signage player, facilitating a high resolution whilst also keeping the costs and maintenance to a minimum. All content can be loaded and changed remotely via the network and changed on command.

Alongside the main screen, another multi-screen display outside the attraction shows six separate loops of exciting fashion footage. Themed as stylish frames, these screens set the tone of the Fashion Week display and prime guests for a glamourous experience.

Most recently, we were heavily involved with the realisation of the Justin Bieber experience. This temporary attraction was briefed to us at very short notice - Madame Tussaud’s had managed to secure the loan of the Bieber waxwork from Las Vegas and only had limited time to install an all-new experience around it in time for the October half term holiday.

To help Madame Tussaud’s recreate the finale of the recent Justin Bieber world tour, we first installed a large multi-screen display to act as a backdrop, displaying imagery taken from the singer’s hit video "Sorry". To enhance this watery imagery and the waxwork’s distinctive wet look, we added a rain curtain which can be activated in sequence to complement the other features.

We’ve worked really closely with Pacific to help us create some incredible new experiences here at Madame Tussauds which is really setting us apart in delivering some exciting things for our guests
— Nicole Fenner - Senior PR Manager, MTL

This sensory array truly brought the half-hourly dance show to life, but also presented its fair share of challenges. As the stage area was already defined, we had to work within fairly tight confines while adhering to health and safety rules.

This was particularly challenging when installing the drainage trough, which was required to eliminate splashback while keeping weight evenly distributed throughout the stage area.

The final installation made for a dazzling addition to the Madame Tussaud’s experience which enthralled visitors throughout its run!

HospitalityTom Sinclair